Forgive the overused metaphors but:
- If our bodies don’t constantly pump new blood, we will die;
- If our cars don’t get refilled with gas, they won’t run;
- If you don’t recharge a battery, it will run out of power;
And if commercial real estate agents don’t constantly engage in new business development, they will go broke! All too many times, we let our days get filled up with “busy work” or we are consumed with all the little details involved in a deal or two we are working on. Because these activities feel like they are moving us closer to a closing, we let our daily business development activities take a back seat, delaying those activities to an unknown time in the future……that usually never comes.
Probably the single most important thing that we as commercial real estate agents and brokers must focus on consistently in our careers is new business development. It should be a daily scheduled activity with a strategy attached to it. Here are 5 keys to getting and maintaining a focus on new business development:
- Have a Business Development Plan – As an independent commercial real estate brokerage professional, you should have a business plan that reflects your goals and methodology for reaching those goals. Clearly mapping out your plan for developing new listings should be an integral part of that plan. A detailed, written outline that (more…)